FAQ (Frequently Asked Questions)

Custom Services

What is Prudena's mission?

Our mission at Prudena is to help investors make better financial decisions by giving them access to sophisticated valuation and modeling tools.

What is Prudena more specifically?

Prudena is online investment portal and community focused on creating a decision framework to "nudge" people toward better choices. Prudena is inspired by the school of Value Investing. Most of our tools are focused on making it easier to analyze company financial statements. Our current focus is on developing automated financial analysis and risk assessment tools.

What is Prudena NOT?

Prudena is not an website that provides investors with investment advice or proposes a particular investment strategy. We do not give financial advice.

Who are Prudena's Customers?

Prudena's customers fall into two major categories:

Individual Investors

If you are interested in actively managing a portion of your savings, Prudena provides you FREE and low-cost tools to help you to assess the risk in individual investments and portfolios of holdings. We come from the school of Value Investing and are dedicated to facilitating the Value Investing process.

Professional Investment Managers

Prudena provides tools to help hedge fund and portfolio managers assess and manage risk. If you are running a fund and looking to save the expense of an in-house risk management team, contact us for more information about our services.

Why was Prudena started?

We believe that a Value Investing philosophy can be combined with psychological insight and innovative software to help people to make better financial decisions. It is our goal to leverage the latest academic research in the fields of Accounting, Value Investing and Behavioral Finance to deliver easy-to-use solutions to customers.

How does Prudena support itself?

We support ourselves by charging a subscription for premium memberships and providing custom solutions and consulting services to clients. We do not have conflicts of interest created by the need to cater to advertisers. We are incentivized to make our products as compelling as possible to earn your support.

That said, in the future, we may engage in business partnerships that help us to support the site and improve the quality of the products that we can provide our subscribers. In those cases we will be transparent about the relationships, and they will be disclosed on this website.

How is Prudena different?

We do not believe that more information is better. We work to create an environment the filters out the noise so that people can focus on the important information. We are inspired by the best work in Behavioral Economics, Value Investing, Behavioral Finance, and Quantitative Financial Analysis. As such, the site focuses on three main areas: analysis of firms' accounting, psychology of investors and markets, and simple statistical tools to help analyze "What if...?" scenarios.

What are the features of the website?

Visit the Pricing & Sign Up page to learn more about the site's current features.

What is the primary reason to use Prudena right now?

Above all, Prudena is designed for ease and speed of use. You can import financial information and begin the modeling process with just a few clicks. You can also use our sophisticated stock screener to identify investment opportunities, and our dashboard to monitor your investments. Prudena puts you in the drivers seat, and lets you decide what your relationship to the market will be. At Prudena, you'll find free tools and research that are not available elsewhere, like our Monte Carlo simulator.

How much does Prudena cost?

The current basic set of tools on the website are absolutely free--and will always be free. For more information on pricing on our premium subscriptions, please visit our Pricing & Sign Up page.

Does Prudena share information with partners?

Please visit our Privacy Page for a full description of our policies.

Does Prudena give investment advice?

Prudena is for informational and educational purposes only. We are NOT registered investment advisors and do not make any specific investment recommendations. We do not act as brokers. Rather, Prudena offers tools to assist its members to make sound financial decisions based on their own individual situation and needs.

What is the founder's background

Charlie Strout holds an MBA from both London Business School and Columbia Business School where he studied Value Investing and Behavioral Finance from some of the most prominent thinkers in the field.

How do I get started?

Register Now or view the get started checklist.

What do I do if I have more questions?

If you have more questions, please contact us by visiting the Contact Us page.